NOVUS INK Advisors are guided by a relentless pursuit of excellence. To help clients advance business growth our team of Fortune 50 Communications, Public and Government Affairs experts lead multi-disciplinary practice areas that include:
The NOVUS corporate reputation practice is designed to understand and influence key stakeholders.
NOVUS helps Fortune 500 companies, privately held firms, private equity and venture capital clients enhance and mitigate reputation risks through data-driven strategies. We are most effective when clients engage us from the onset of a business decision, to develop communications strategies that build trust and commercial value.
Our Managing Partners are highly experienced in the C-suite, and work closely with CEO’s, CFO’s, Legal, Compliance, Risk, Product, Operations, Technology, Brand and Marketing.
We have relationships with key print and broadcast media to position a clients message.
An increasingly complex, uncertain, and fast-changing macro business environment requires clear and consistent communications that drive confidence in a firm’s management and their strategic priorities.
NOVUS brings considerable experience in advising senior management – and in shifting stakeholder behaviors that drive business outcomes.
Our business strategy communications practice supports client scenarios, among which include:
Business Repositioning
Portfolio Expansion and Realignment
Turnarounds and Recovery
CEO & Management Transitions
Culture, Purpose, Employee and Client Experience
NOVUS anticipates, monitors and manages crisis and reputation risks that threaten the credibility and social license of a client’s business operations.
NOVUS experience includes:
Corporate Crisis & Reputation Risk Management
Corporate Insolvencies
Financial Restatements
Corporate Misconduct Allegations
Social Media Crisis Management
Product Recall Management
Management of Labor Conflicts
We coach executive spokespersons and develop tailored messaging ad crisis protocols to navigate specific client scenarios.
Financial markets are marked by volatility. This complexity requires an effective and credible narrative about a company's future, and its ability to adapt to change.
NOVUS works with financial technology / financial services companies, wealth management, asset management, private equity and venture capital firms to define comprehensive communications roadmaps to meet both strategic objectives and capital market demands.
Our financial services communications practice supports:
Public and Privately Held Firms
Consumer, Digital, Financial Technology, Neo and Corporate Banks
Wealth and Assets Management Firms
Private Equity
Venture Capital
We know the main challenge facing clients is in creating sustainable value for all shareholders.
Management teams face complex and unpredictable investment landscapes, increasingly affected by the global distribution of capital, and omnipresence of information.
Against this backdrop, NOVUS helps privately held and publicly listed companies share clear and compelling value propositions through tailored messages to each financial community stakeholder, building stronger relationships with analysts, investors, financial press.
To accomplish this, coordination and alignment with senior management is key.
NOVUS specializes in defining communications strategy and action plans that effectively support Mergers & Acquisitions during the asset sale processes or at the onset of the acquisition strategy.
NOVUS is experienced in adapting strategy to each stage of the transaction, from pre-planning to announcement and final integration.
Creating a climate favorable to an M&A process can affect results and determine a company's future value.
NOVUS leverages an operation's key milestones and uses these to proactively manage communications to enhance opportunities and mitigate risks.
NOVUS believes in branding. The best tool a firm has is to tell its own story and adapt it to all stakeholders, however different they may be.
NOVUS conceptualizes, co-creates, designs and implements sound brand campaigns with clear communications to drive offerings and product engagement, resulting in favorable perceptions.
We achieve this through holistic communications pillars that leverage internal audience and external brand champions through owned content, editorial opportunities in the media and marketing.
Successful business strategies require firms to understand not only the characteristics of their economic and competitive environment, but also their social and political environment.
Companies must have the ability to anticipate risks and take advantage of the opportunities generated by contexts of high uncertainty.
NOVUS offers clients senior communications expertise to defend their interests, and establish a clear narrative with public authorities, always based on ethics and transparency.
Our experience includes public and government affairs, including preparing executives for congressional testimony, managing through Comptroller of the Currency (OCC) reviews, Federal Reserve Board (FRB) annual stress tests, regulatory consent orders, and working with Embassies.
NOVUS INK Advisors is registered as a lobbying firm with the Office of the Clerk of the United States House of Representatives and the Lobbying Disclosure Office of Public Records of the United States Senate.
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