team

NOVUS Advisors are proven Fortune 50 global Communications and Public Affairs experts, highly experienced in the C-suite with extensive knowledge across diverse markets and business sectors.

Daniel Diaz

Managing Partner

Daniel Díaz is Managing Partner at NOVUS INK, a communications, public and government affairs advisory firm. In this role, Díaz provides senior counsel to executive management teams, and oversees client services in support of a diverse range of public and privately held companies – including fintech’s, neo-banks, corporate banks, wealth management, private equity and venture capital firms.

A trusted Fortune 50, C-suite global communications business partner, Díaz has led communications strategy, media relations, brand marketing, government affairs and ESG. He has joined firms during critical business periods, including brand repositioning, mergers and acquisitions, divestures, start-up / IPOs, spinoff, business transformation, and executive management change. His extensive global experience spans consumer, B2B and institutional clients across global firms in the Financial Services, Telecommunications and IT sectors.

Most recently, Díaz served as Managing Director, Public Affairs at Citigroup Inc. (NYSE: C), overseeing corporate communications, brand marketing, public affairs, and its foundation across 20 countries in Latin America, including Mexico. In this role he reported to the regional CEO.

Díaz began his career as a graduate student at the United Nations in New York City. He holds a Master of Arts degree in International Relations, International Law and Diplomacy and a Bachelor of Arts in Government and Politics from St. John’s University, New York.

Committed to continuous learning, He has completed executive education programs on negotiations, international business management and strategy, accounting, finance, communications and leadership respectively at Harvard Law School, the University of South Carolina Moore, School of Business, the University of Colorado at Boulder, Leeds School of Business, Wharton Business School and Columbia Business School.

Pia De Lima

Managing Partner

Pia De Lima is a Managing Partner at NOVUS INK, a communications, public and government affairs advisory firm. De Lima is a cross-cultural global communications leader with a proven record of building, sustaining, and evolving corporate purpose, brand, and product reputation for diverse sectors and scale - consumer, financial services, and payment technology.

Awarded expert in 360-degree integrated communications strategy, execution, and results. Recognized for building empowered teams and elevating the function as a business enabler. Adaptive to changing corporate and strategic agendas, learning agility of new products and purposes, earning the trust of executives, leading transformational projects, and working through complex, matrixed B2B and B2C global organizations and tech start-ups. Experience with roles across the Americas, Europe, and Asia.

De Lima aligns people, processes, and plans to meet bottom-line goals, navigates ideas to action with diplomacy, and curates cut-through content optimized via earned, owned, and paid channels to deliver reputational gain and results.

Her expertise spans public relations consultancy; she was head of Burson-Marsteller in Melbourne, Australia, and in-house; she held senior communications leadership roles at Western Union and ACI Worldwide, with a worldwide mandate.

De Lima holds a graduate diploma from RMIT University in Public Relations and journalism from the University of Colombo.